The Way Through Podcast By Crescendo Studio

Funded through a generous grant from Recorded Music NZ.

Created for emerging musicians and producers, it aims to bring light to the many different roles there are in the music industry and the part each can play to support artists on their way through.

Each podcast episode is a conversation with an established professional in the NZ music industry from Music Managers, Producers, Musicians, Record Labels and PR agencies who share their experiences and give advice to those wanting to work in the field or how emerging artists can monetise what they do.

Hosted by veterans Dave Atai and Reece Muir from Crescendo Studio in Avondale Auckland, The Way Through is an informative and motivational podcast that provides insights and practical advice for those interested in pursuing a career in the music industry.

The very first episode of The Crescendo Podcast dropped  on Wednesday 10th May 2023 and is live on all major podcast platforms.

Crescendo Podcast Episodes

Episode 1: Just me or do I need a team?

In this episode legendary producer Greg Haver reflects on his career as a producer, lessons learned the hard way, the importance of contracts and realities of life as a producer. Available on all major podcast platforms.

Greg has produced hit albums for Manic Street Preachers, Melanie C, The Chills and Devilskin and is an executive of the Music Producers Guild NZ.

Funded by Recorded Music NZ

Episode 2: Self promotion and Music Labels

In episode 2, we chat to Joost Langeveld about where and when emerging artists should release their music and what should be considered in a release strategy. He also shares his career history, from musician to co-owner of a record label.

Joost is a musician, songwriter, producer, label owner and co-director of Bigpop Studio in Auckland. 

Funded by Recorded Music NZ

More episodes coming soon…