The Way Through Podcast By Crescendo Studio
Funded through a generous grant from Recorded Music NZ.
Created for emerging musicians and producers, it aims to bring light to the many different roles there are in the music industry and the part each can play to support artists on their way through.
Each podcast episode is a conversation with an established professional in the NZ music industry from Music Managers, Producers, Musicians, Record Labels and PR agencies who share their experiences and give advice to those wanting to work in the field or how emerging artists can monetise what they do.
Hosted by veterans Dave Atai and Reece Muir from Crescendo Studio in Avondale Auckland, The Way Through is an informative and motivational podcast that provides insights and practical advice for those interested in pursuing a career in the music industry.
The Crescendo Podcast is live so you can listen on all major podcast platforms.
Latest Podcast Episode
Episode 6: Music Production & Law
Connect with Joel through Music Managers Forum
This podcast is funded by Recorded Music NZ
Crescendo Podcast Episodes
Episode 1: Just me or do I need a team?
In this episode legendary producer Greg Haver reflects on his career as a producer, lessons learned the hard way, the importance of contracts and realities of life as a producer. Available on all major podcast platforms.
Greg has produced hit albums for Manic Street Preachers, Melanie C, The Chills and Devilskin and is an executive of the Music Producers Guild NZ.
Funded by Recorded Music NZ
Episode 2: Self promotion and music labels
In episode 2, we chat to Joost Langeveld about where and when emerging artists should release their music and what should be considered in a release strategy. He also shares his career history, from musician to co-owner of a record label.
Joost is a musician, songwriter, producer, label owner and co-director of Bigpop Studio in Auckland.
Funded by Recorded Music NZ
Episode 3: Music management and publicity
In episode 3, we chat to Paula Yeoman and Nicky Thomas from NicNak Media. NicNak Media is an Auckland based record label offering PR and music management. Recently, they launched ‘Lil Sister’ – a one stop media and communications initiative catering to emerging and unsigned artists.
Listen as we chat to Paula and Nicky about the role of a music manager and ways to get your music noticed.
This podcast is funded by Recorded Music NZ
Episode 4: Rising stars - Sapati and Keegan
In today’s episode of ‘The Way Through’ we are talking with Keegan Tunks AKA Velveteen Shakes and Pati AF, both young artists, both have worked on music at Crescendo under the guidance of Dave Atai.
They share what they learnt from Crescendo Mentors and how they applied this as they started out in their independent careers. Both artists speak about the development of their musical genres, the challenges of making time to work on material, and the challenges of making money as an artist.
This podcast is funded by Recorded Music NZ
Episode 5: Music education and production
In today’s episode of ‘The Way Through’ we are talking with Noema. During his time as a tutor at MAINZ he produced tracks for artists Alayna and Paige among others. Noema now manages the studio at Big Fan and continues to be a guiding figure in many artists careers.
Noema covers the evolving landscape of music education to the importance of mentorship in nurturing young talent. This episode provides valuable insights for aspiring musicians, producers, and anyone passionate about the world of music.
This podcast is funded by Recorded Music NZ
More episodes coming soon…
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