Our Board

The Crescendo Board is composed of a diverse skill set of industry leaders who drive the strategy and sustainability of the organisation.

Our Board

Crescendo Social Enterprise board member Bridgette Smith

Bridgette Smith

Bridgette Smith has a background in communications. She is the Founder of Lassoo Media and PR. The Vice President of the Commercial Communications Council and Chairs the board of the Crescendo Trust of Aotearoa. Bridgette believes that we must take care of our own backyard before we look off shore for doing social good. Aotearoa, New Zealand is so very fortunate and we should not have the problems of poverty and dis-engaged youth we do. Our rangatahi need us to help change the cycle and provide them the positive futures they deserve. Crescendo serves this purpose every day.

Crescendo Social Enterprise board member Bridgette Smith

Bridgette Smith

Bridgette Smith has a background in communications. She is the Founder of Lassoo Media and PR. The Vice President of the Commercial Communications Council and Chairs the board of the Crescendo Trust of Aotearoa. Bridgette believes that we must take care of our own backyard before we look off shore for doing social good. Aotearoa, New Zealand is so very fortunate and we should not have the problems of poverty and dis-engaged youth we do. Our rangitahi need us to help change the cycle and provide them the positive futures they deserve. Crescendo serves this purpose every day.

Crescendo Social Enterprise board member Mike Watkins

Mike Watkins

Mike has a unique background of close to 30 years in the communications agency combined with 35 years of entrepreneurial activity. Currently the Country Head for JCDecaux, the world's largest out of home media company, Mike has previously worked and run for the country's leading advertising and design agencies, as well as running a trans-tasman film production company. In addition to this Mike started his entrepreneurial passion at aged 16 when he started importing windsurfing equipment into NZ. With 3 years he became the second largest importer and this evolved into snowboards, wakeboards, headphones and skate brands. He also designed and established Red Bull Defiance - an adventure race held in Wanaka - and ran this for 5 years before selling this on.

Crescendo Social Enterprise board member Liz Fraser

Liz Fraser

Liz’s career expands across the media industry, as well as working at our national airline. Positions held at Air NZ were GM Customer, as well as living 2 ½ years in Los Angeles managing the Americas region. Her 20+ years in media included senior roles at MediaWorks, GM of MSN New Zealand, and various sales, marketing and television programming roles at TVNZ. Liz’s passion for music began in high school where she completed her LTCL Diploma in Singing. Supporting to grow Crescendo with helping develop our rangitahi through creative arts is something Liz is excited to be a part of. Liz is married and has a 17-year old daughter.

Crescendo Social Enterprise board member Juan Powell

Juan Powell

Juan is a qualified accountant and is a member of the Chartered Accountants Australia and New Zealand organisation. Juan has almost 30 years commercial accounting experience, currently working for Fonterra as a senior Commercial Manager having worked for a number of large FMCG companies during his career. Juan supports the Crescendo trust as treasurer; he is related to Marcus Powell, considering him as a brother but technically an uncle, despite Marcus being younger. Juan interests include off road motorcycling, V8’s and any most form of motorsports as well as a staunch supporter of the All Blacks and NZ rugby. Juan is married with a 17 year old son.

Crescendo Social Enterprise board member Damian Vaughan

Damian Vaughan

Damian is the current CEO of Recorded Music NZ, the industry organisation representing recording artists and record companies in New Zealand. In addition to advocating for the rights of its members, Recorded Music NZ also administer collective broadcast and public performance licensing, produce the annual Vodafone NZ Music Awards, the Official NZ Top40 Charts, the NZ Music Hall of Fame and administer a Music Grants programme for educational and/or charitable music projects.

Crescendo Social Enterprise board member Damian Vaughan

Damian Vaughan

Damian is the current CEO of Recorded Music NZ, the industry organisation representing recording artists and record companies in New Zealand. In addition to advocating for the rights of its members, Recorded Music NZ also administer collective broadcast and public performance licensing, produce the annual Vodafone NZ Music Awards, the Official NZ Top40 Charts, the NZ Music Hall of Fame and administer a Music Grants programme for educational and/or charitable music projects.

Crescendo Social Enterprise board member Juan Powell

Juan Powell

Juan is a qualified accountant and is a member of the Chartered Accountants Australia and New Zealand organisation. Juan has almost 30 years commercial accounting experience, currently working for Fonterra as a senior Commercial Manager having worked for a number of large FMCG companies during his career. Juan supports the Crescendo trust as treasurer; he is related to Marcus Powell, considering him as a brother but technically an uncle, despite Marcus being younger. Juan interests include off road motorcycling, V8’s and any most form of motorsports as well as a staunch supporter of the All Blacks and NZ rugby. Juan is married with a 17 year old son.

Crescendo Social Enterprise board member Wi Pere Mita

Wi Pere Mata​

Wi Pere is a lawyer, mediator and consultant with over 10 years’ experience in governance and law. He is a member of the Institute of Directors and holds a number of directorships and governance roles in the commercial and not-for-profit sectors. Wi Pere has practice experience in the areas of intellectual property, commercial law, HR, media, broadcasting & entertainment law and Māori legal issues. He also has a background in Māori performing arts and is involved with the commercial operations of New Zealand’s national Māori performing arts society, Te Matatini and its subsidiary company, Aotearoa Kapa Haka Limited.

Crescendo Social Enterprise board member Suzanna Pomeroy

Suzanna Pomeroy

Suzanna's current career involves management consulting and leading projects for clients across the APAC region (and beyond) focused on strategy, operational development, fundraising plans, corporate partnerships, research and impact management. This involves the development and maintenance of client relationships, executing project deliverables and implementation of best practice frameworks.

James Roberts​

James has over 16 years’ experience in the communications industry across both advertising agencies and media organisations such as NZME and Mediaworks. He is well regarded in the industry for his strategic thinking and has been recognised both internationally and locally for his work. James has been involved with the Crescendo Trust of Aotearoa for three years and was appointed to the board in August 2020. He is hugely passionate about the organisation and feels extremely privileged to be given the opportunity to help shape the future direction of the Trust.

Special Advisor

Crescendo Social Enterprise special advisor Craig Spillane

Craig Spillane

Craig Spillane is the owner and Managing Director of a successful accredited Media Agency, Bullseye Media Ltd. Bullseye Media launched in 1997 and has been responsible for the strategic planning and implementation of media for a number of local and international brands including Sony PlayStation, Absolut, C4 Music Television, Warner Music, JB HiFi, Yamaha and Lighting Direct. He is also a shareholder for a large family businesses XPO Exhibitions and sits on the Commercial Communications Council’s Media Committee representing Independent Media Agencies. He is keen to assist the Crescendo Trust mentor programme and those young people it supports. To make a difference by assisting the trust’s work for productive and engaged creative pathways for positive change.

Crescendo Social Enterprise board member Wi Pere Mita

Craig Spillane

Craig Spillane is the owner and Managing Director of a successful accredited Media Agency, Bullseye Media Ltd. Bullseye Media launched in 1997 and has been responsible for the strategic planning and implementation of media for a number of local and international brands including Sony PlayStation, Absolut, C4 Music Television, Warner Music, JB HiFi, Yamaha and Lighting Direct. He is also a shareholder for a large family businesses XPO Exhibitions and sits on the Commercial Communications Council’s Media Committee representing Independent Media Agencies. He is keen to assist the Crescendo Trust mentor programme and those young people it supports. To make a difference by assisting the trust’s work for productive and engaged creative pathways for positive change.