Our Audio Engineers and Broadcast Specialists
Growing up, I wanted to become a race car driver, or drive big trucks. So far, I've been a guitarist, music producer, songwriter, audio engineer, performing artist, in events management, sound design, performed all over the world with my mates (and got paid for it), worked with and learnt from some of the greatest musicians and engineers in the world, won so many awards for my music that I've forgotten most of them, and so on and so on... I didn't really know, until I actually started doing something. But I didn't just do that one thing. I tried everything to do with that thing, and it led me down multiple pathways throughout my life, allowing me to make a living off something I was passionate about and actually loved doing.
I remember the first chord I was taught. It was an Emajor. My dad showed me as I sat on his lap on a chair in the lounge. I remember my first song I learned on bass. It was “That song is driving me crazy” in Dmajor. I was 8 years old. Since then, music and I have largely been inseparable. It is an extension of my being, and has been there in good times and bad. Music has the power to motivate, inspire, to make your soul feel uplifted, to be the literal soundtrack to your life. My role as Youth and Programme Manager is to help implement a range of programmes designed for rangatahi at different stages in their relationship with music. These go hand in hand with a strong commitment to wellbeing, and the courses at Crescendo will have components dedicated to this as we seek to help our tauira develop not just as musicians, but as people.
Lewis (Lui) Tagaloa is an upcoming artist, who draws and reflects on himself as a person and his community. His love and passion for music was installed in him as a child but it grew overtime. Originally he was great at acting/performing arts where he won a lot of local school awards from early childhood days out to college and university. But many didn't know he had a vision and challenge set before him in music. From working with young kids through to college kids, Lui has always served others and related to many around his own community and further beyond his own area. It's his story telling to share things that are heart hitting with personal stories about his life plus others, or hard hitting, rhymes, schemes, and melodic beats. This allows his music to be a canvas of reflection and hope for the community.
Solomon has been working in the New Zealand music industry for the past 6 years. During this time he has studied Commercial Music at Massey (Wellington), performed across NZ opening for international acts as well as putting on his own shows, worked as a producer for his own music as well as other artists and facilitated a life in music exploring many of the other roles in the industry including PR, events and management.
I have been involved in music since I was 4, my grandmother directed musicals and I loved being apart of them. I went to Wintec to do a Bachelor of Arts (Majoring in Music Production), after which I started teaching at Te Wananga O Aotearoa for a year, teaching a diploma of contemporary Maori music. I started working for College Hill full time and when available worked with Alternative Education (AE). I was thrown in the deep end and put on tour with Blindspott on monitors, from then the roll on effect was crazy, I worked with Nesian Mystik, Elemeno P, Shihad, along with internationals Deep Purple, Motorhead, D12, DJ Shadow, too many to mention. Recently I have pulled back from touring to raise my own family and work full-time with AE and part-time at Crescendo.
For the last 6 years I have been Studio Manager at Depot Sound Recording Studio in Devonport, where I have honed my productions skills by working with a wide variety of bands including The Warratahs, Push Push, Head Like a Hole, and Hamilton County Bluegrass Band. Prior to this I spent 8 years working at Stebbing Recording Studios where I learnt from some of New Zealand’s top engineers and had the pleasure of recording music for Six60, Topp Twins, Hollie Smith, John Rowles, Shane, and many more. Back in the ‘90s and into the mid 2000’s I spent 9 years working for Pagan/Antenna records where I made NZ music radio programs for commercial radio while working alongside Tadpole, Darcy Clay, Pluto, Voom and other bands on the label.
Growing up I had many pathways available to me. Some good, some not so good. As a young teen in a successful band I didn't always make good choices. However, I was fortunate enough to have certain adult role models in my life who stood out and supported me. So, when I reflect back on those years, I can clearly see those available choices and hope to inspire positive change in our young people. Crescendo allows us to develop our young people from a heart space. I truly believe that if we ensure their happiness, safety, well-being and value sets are cared for, their pathways will be chosen with more clarity and thoughtfulness.
Catherine (Cat) joined the Crescendo team in 2017 bringing a background of small business development and social enterprise growth. Cat had a career in the for-profit space in Sydney in property acquisition and development, project and property management. In 2015, having built up substantial experience, she was now ready to follow her heart into the not-for-profit space. She joined a growing social enterprise in Sydney which focused on empowering young adults with a disability. When she moved to New Zealand in 2017, she was attracted to the work Crescendo was doing as she believes strongly in empowering people by helping them realise their own potential. Cat works with the Crew to ensure Crescendo has a sustainable impact with our rangatahi, community and within the Crew itself.
Denise’s journey began in business studies at Massey University and finding a path that provided financial stability and safety in a world with too many unknowns. It became clear though that this wasn’t a fit for her when it began to hugely conflict with her inner calling. Instead Denise followed her love of plants and medicine to be a part of a community that wanted to care for and help people be well. The form that captured her heart was the Hawaiian Kahuna massage, a merging of shamanism, spirituality, healing and energy work. Denise is currently working in the Crescendo Trust of Aotearoa to create a wellness culture and medium to bring various physical/mental and emotional supports to the CTOA family.
As BDM for Crescendo I come to work everyday to grow the work we do, so we can maximise the impact we make. Endlessly curious, I am excited about getting to know our clients, sponsors and partners so I can support sound design, events and audio products and services that everyone loves. I bring to every interaction a broad background in corporate services and an education in politics and social development. Having recently joined Crescendo, I am inspired by the talented youth in our music and events mentoring programmes who, despite complicated lives, are so excited to create and express themselves. My goal at Crescendo is to get as many businesses supporting our mission by choosing us for their audio engineering, recording and sound design needs.
My role as fundraising and commercial analyst is to help Crescendo grow sustainably and to help launch and measure new initiatives and campaigns.
My education includes advertising, direct / digital marketing and business administration, and I bring to the team a wealth of experience in marketing, fundraising, partnerships and business growth.
I love not just the numbers side of the role, but more meeting people in the youth development and music sectors and working on collaborations.
I love working in the studio and seeing the growth and development of the young people that work with our talented team. and following their journeys as they start out their careers in audio and music.
I am a dedicated Fundraiser with heaps of experience working in the not-for-profit sector in the UK and New Zealand. Over the past 10 years, I’ve completed a Fundraising Management Diploma and worked with a diverse range of NFPs, from small start-ups to large international organisations, and delighted to join the Crescendo whanau and contribute to a progressive social enterprise. With a solid background in public fundraising, my role is to secure funding to help grow Crescendo’s income to support our youth mentoring programmes. The positive impact mentoring has for young people can be life-changing and its inspiring to see youth connect through music and flourish. In my previous life in London, I spent a number of years working in the music industry, marketing and licensing for major record labels, so joining Crescendo brings together my passions and experiences full-circle which is very rewarding.
As Hub Administrator for Crescendo, it is my responsibility to facilitate a safe space for everyone who comes through our door. After three years studying Commercial Music at Massey, I am excited to not only utilise the things I learnt there, but also my experience working admin in the trades industry for the last two years. As a young person, I came through the Crescendo Mentoring Program and it changed my life. Therefore, I am thrilled to now be playing a small part in helping others have that same privilege.
Ever since I was little I never stopped singing. I’ve grown up in a musical and artistic family, I received an award for 1st in art, and 1st in drama so there was no surprise where I get my traits from. My happy place is whenever I’m with my friends, in my bedroom and the four of us all trying to get an equal spot behind the mic, singing to our favourite songs on the guitar. It’s always been like this. I’m still in high-school and I understand what our youths need in the music industry, so for me at Crescendo I create content for social media. I’m really excited to help our rangatahi and give them inspiration for their songwriting.